Effective Date: 27/03/2025
Last Updated: 27/03/2025

1. Introduction

Welcome to Review Nova. We are committed to protecting your privacy and ensuring that your personal and business data is handled securely and in compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.This Privacy Policy explains how we collect, use, and safeguard information when you use our reputation management software and related services.

2. Information We Collect

To provide our services, we collect and process the following types of information:

A. Company Data:

We collect company-related information, including but not limited to:

Business name, address, and contact details.

Website and social media profiles.

Customer feedback and reviews.

Business category and industry details.

B. Customer Data:

To facilitate review requests and reputation monitoring, we may collect customer information, including:

Names and contact details (email, phone numbers).

Customer feedback and review responses.

Customer interactions with our review request messages.

C. Technical and Usage Data:

When you access our platform, we automatically collect certain data, such as:

IP addresses.

Browser type and version.

Operating system.

Interaction with our website and software (e.g., pages visited, time spent on the site).

3. How We Use Your Information

We use the collected information to:

Automate review requests via email and SMS.

Monitor and track reviews across various platforms.

Provide insights and analytics on online reputation.

Respond to customer reviews on behalf of businesses.

Repurpose positive reviews for marketing and promotional content.

Integrate with CRM systems and third-party platforms for automation.

Improve and enhance our services.

Comply with legal obligations and enforce our terms of service.

4. Legal Basis for Processing

We process personal data under the following legal bases:

Contractual necessity – to fulfil our obligations under agreements with our customers.

Legitimate interests – to provide, improve, and market our services.

Consent – where required, we seek explicit consent for data processing activities such as marketing communications.

Legal compliance – to comply with regulatory and legal requirements.

5. Data Sharing and Disclosure

We do not sell or rent personal data. However, we may share data with:

Service providers and partners (e.g., SMS and email providers, CRM integrations, cloud hosting services) who assist in delivering our services.

Regulatory authorities or legal entities when required by law or for fraud prevention.

Business transfers, if Review Nova is acquired, merged, or restructured.

6. Data Security

We implement appropriate technical and organisational security measures to protect data from unauthorized access, loss, misuse, or alteration. These include encryption, access controls, and secure storage solutions.

7. Data Retention

We retain data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. After this period, we securely delete or anonymize personal data.

8. Your Rights

Under UK data protection laws, you have the following rights:

Access – Request access to your personal data.

Correction – Request correction of inaccurate data.

Erasure – Request deletion of your data in certain circumstances.

Objection – Object to data processing where we rely on legitimate interests.

Data portability – Request transfer of your data to another service provider.

Withdraw consent – Withdraw consent where processing is based on consent.

To exercise your rights, contact us at [email protected]

9. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

10. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on our website with an updated revision date.

11. Contact Us

For any questions regarding this Privacy Policy or your data rights, please contact: [email protected]